This is the final project in the Design and Communications Strategy post degree course of Elisava, Barcelona. Our task was to design a strategy for launching the Amazon Kindle in Spain.

The conclusion of the investigation led us to the unique feature of the product is the producer (Amazon) is a specialist in content unlike the competition who were specialists in gadgets.

Here the creative concept is based in the possibilty of get the world's largest library in your pocket.
Simply everything, simply from Amazon.